---
title: Social Media Platform Cheat Sheet for Influencer Marketing
description: You’ve executed an influencer campaign which produced amazing influencer content. Now it’s time to make it work as hard as possible.
image: https://info.swaygroup.com/hubfs/Hubspot%20LP.jpg
---

[![Sway Group](https://info.swaygroup.com/hubfs/SwayGroup_August2019/image/unnamed-1.png)](https://swaygroup.com)

# Which Social Media Platform Should You Target?

**With all the social media platform options out there, how do you know which are the right ones for your influencer marketing campaign?**

We’ve created a comprehensive Social Media Platform Cheat Sheet that provides the lowdown on today’s most popular platforms.

Whether you’re looking to boost engagement, connect with new and existing customers, or promote long-lasting content shares, this handy one-sheet will walk you through all the options.

What’s included:

- Best practice tips for Facebook, Instagram, Twitter, Pinterest, and blog posts
- Social platform pros and cons
- Demographic reach 
- Paid targeting opportunities
- What metrics Sway Group is able to collect on each (engagement, impression, page views, etc)

**Download our cheat sheet for reaching your ideal demographic today!**

![LP Image - cheat sheet](https://info.swaygroup.com/hs-fs/hubfs/LP%20Image%20-%20cheat%20sheet.jpg?width=750&height=871&name=LP%20Image%20-%20cheat%20sheet.jpg "LP Image - cheat sheet")

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