Bigger isn’t always better when it comes to sparking real consumer engagement and action on social media. While high-profile influencers with followers in the millions offer a tempting amount of star power, micro influencers are emerging as the real winners when it comes to reaching your target audience.

We’ve created this FREE comprehensive guide to help you understand how micro influencer marketing works, from choosing the right content creators to executing the kinds of campaigns that get results.

If you want to learn how to partner with high-performing micro influencers, this ebook will help you:

  • Understand who micro influencers are and why they are so effective
  • Learn the downsides of celebrity-level influencers
  • Find the right influencers to work with
  • Prioritize fit over follow and include a personal touch
  • Develop creative, KPI-driven micro influencer campaigns 
  • Engage audiences with targeted, relevant content
  • Extend your influencer investment with repurposed content