2) Authentic Stories Are Still as Important as Ever
According to Nielsen’s Global Trust in Advertising report, 92% of consumers around the world say they trust earned media, such as recommendations from friends and family, above all other forms of advertising.
This, coupled with the fact that one in four internet users say they block ads, is very compelling.
Influencer content outperforms traditional ads because of its ability to capture consumer attention in a credible, authentic way.
When you work with us, your influencer-created content will:
- Tell a memorable story
- Feel organic in social feeds
- Deliver emotion and inspire action
- Support marketing goals with audience-oriented solutions
- Cut through the noise with eye-catching visuals
Our diverse network of talented influencers is expert in delivering content that attracts and encourages action. Niche creators provide a wealth of targeted opportunities: lifestyle, fashion, home, food, design, parenting, technology, and more. We can identify audiences that are best suited for your brand, down to specific demographics, behaviors, and geographic locations.
3) Performance ROI Needs to Be Measurable and Readily Available
We know it’s not enough to run a program and hope it works—you want to know who sees your content and what they do with it. While we take great pride in our influencer content quality, we also know it all comes down to performance. After all, campaigns are only as good as their KPI achievements.
That’s why we put as much emphasis on research and reporting as we do on producing amazing visuals and memorable brand stories. At Sway Group, we continually study engagement information and traffic metrics not just for our clients’ benefit, but to help ensure our current and future strategies are second to none.
We combine historical knowledge with in-the-moment analysis to optimize every aspect of your campaign, and provide you with precisely what you need to determine ROI.